iOS App Design- Prodify:
An AI-Powered Design Tool For Creating Professional Product Displays For Social Media & E-Commerce Platforms With Ease.
Role
UI/UX Design
Timeline
2 weeks
Oct 2024
Team
Sole UI/UX Designer
Tools
Figma
Context
Disclaimer
To respect confidentiality, names, branding, and certain design elements were modified for this case study. All views are my own and do not represent the company's perspective.
Background
Prodify is an AI-powered tool designed to help businesses and marketers create multiple professional product displays in one click, while maintaining brand color consistency. It's the fastest way to produce polished visuals for social media and e-commerce platforms, without requiring any design skills.
Problems
Growing Demand for Engaging Product Displays:
Social commerce is accelerating, with platforms like Instagram, TikTok, and Facebook becoming key sales channels. As 60% of Gen Z use Instagram for product discovery, businesses must create engaging, visually compelling product displays to attract and convert customers. To stay competitive, they need a fast, scalable way to produce high-quality visuals that align with platform trends and resonate with a visually-driven audience.
Time-Consuming Customization in Traditional Design Tools:
Tools like Canva and Photoshop, while powerful, require multiple manual steps to achieve the ideal product image, including background removal, finding suitable backdrops, and adding shadows for a realistic look. These tasks can be particularly challenging for users without advanced design skills or time to spare.
Inconsistent Quality in Other AI-Powered Tools:
Some AI tools struggle with creating realistic product placements, often resulting in artifacts or floating effects that make products appear disconnected from the background. Users need reliable, high-quality results that don’t require additional correction.
Solutions
Prodify provides a one-click workflow that simplifies the design process, addressing the time-consuming nature of traditional design tools and the inconsistencies in AI-generated visuals. The tool stands out with the following USPs:
No design skills needed
One-click to generate multiple variations
Maintains brand consistency
Flexible with customizable options
Quick sharing to social media platforms
How Might We
How might we help businesses and marketers quickly create visually engaging and realistic product displays for social media and e-commerce platforms, with customizable options that maintain brand consistency with minimal effort?
Streamlined One-Click Workflow
Users upload their product image, and the tool automatically removes the background.
Choose from background presets such as city, nature, or studio settings, or select template presets like elegant, bold, or minimalist.
Click “Generate” to get 6 variations instantly, speeding up the creation process.
Realistic AI-Enhanced Product Displays
AI ensures accurate product placement, correcting common issues like floating products or poorly blended backgrounds.
It automatically adjusts lighting, shadows, and reflections to make products seamlessly blend into their environments, offering a realistic, polished look.
Based on the selected category, AI generates captivating copy with custom layouts, enhancing the visual appeal of the display.
Brand Consistency & Flexible Post-Editing
Users can easily customize brand colors to ensure visual consistency across product displays.
The platform also offers post-editing features for text customization, resizing, repositioning images, and cropping, providing full control to tailor visuals to the brand's identity.
